Ceridian is a global human capital management (HCM) software company known for their flagship products Dayforce and PowerPay. They had acquired several SaaS products which they asked DED to unify into one enterprise-level experience.

The Challenge

Ceridian had acquired several SaaS products which needed to be consolidated into one unified enterprise experience. We were tasked to develop a sales funnel that would engage current and future customers.

Our Approach

We started the redesign experience by first researching each of the newly acquired products, interviewing current customers, and discussing with stakeholders their goals. We worked closely with Innovation Protocol and SEO Brand to devise a plan that also addressed sales leads, analytics, and marketing initiatives.

User Flows and Design Methodologies

We designed customer funnels that aligned with the marketing team initiatives. Additionally, we created atomic methodology inspired wires to help guide their visual design and development teams.

Wireframe Process

Showcased are sample screens which demonstrate both mobile and desktop concepts.